1. Introduction

USAfrica Trade House operates the website https://usafricatradehouse.com. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy describes how we collect, use, and share your data and outlines your rights under applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

2. Information We Collect

a. Information You Provide Voluntarily

Name
Email address
Phone number
Company name
Message contents (from contact forms, inquiries, etc.)

b. Information Collected Automatically

IP address
Browser type and version
Device identifiers
Time zone and geolocation (approximate)
Browsing behavior (pages viewed, time spent, referring URL)

c. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to improve your experience. You can manage or disable cookies via your browser settings. See our cookie policy for more information.

3. How We Use Your Information

We use your data to:

Respond to your inquiries and messages
Provide and improve our services
Analyse traffic and user behaviour on our site.
Send updates or marketing communications (with your consent)
Prevent fraud and ensure site security
Comply with legal obligations

4. Legal Basis for Processing Personal Data (GDPR)

If you are located in the European Economic Area (EEA), we process your data under the following lawful bases:

Your consent
To perform a contract with you
To comply with legal obligations
Our legitimate interests, provided they don’t override your rights

5. Your Rights Under GDPR

If you are in the EEA or UK, you have the right to:

Access your personal data
Correct inaccurate or incomplete data
Request erasure (“right to be forgotten”)
Object to or restrict processing
Data portability
Withdraw consent at any time

To exercise your rights, contact us at [your email].

6. Your Rights Under CCPA (California Residents)

Under the CCPA, you have the right to:

Know what personal data we collect and how we use it
Request access to your data
Request deletion of your data
Opt-out of the sale of personal information (Note: we do not sell your data)
Non-discrimination for exercising your rights

To submit a request, email [email protected].

7. Sharing of Information

We may share your personal information with:

Service providers (e.g. web hosting, analytics, CRM platforms)
Business partners only where necessary for delivering services
Authorities or regulators when required by law
In case of a business transfer, such as a merger or sale

We do not sell or rent your personal data.

8. Data Retention

We keep your data only as long as necessary for the purposes described or as required by law. Afterward, we securely delete or anonymise your data.

9. International Data Transfers

Your data may be transferred and stored outside your country, including in the United States and Africa. We ensure such transfers comply with applicable data protection laws, using safeguards like Standard Contractual Clauses (SCCs).

10. Security Measures

We implement appropriate technical and organisational measures to protect your data, including encryption, firewalls, and access control. However, no system is 100% secure—please contact us immediately if you suspect a breach.

11. Children’s Privacy

Our services are not intended for children under 13. We do not knowingly collect their data. If you believe we have, contact us and we will delete it.

12. Updates to This Privacy Policy

We may update this policy periodically. Changes will be posted on this page with an updated “Effective Date”. Continued use of the Site means you accept the revised policy.

13. Contact Us

If you have any questions or wish to exercise your rights under GDPR or CCPA, contact us:

USAfrica Trade House
Website: https://usafricatradehouse.com
Email: [email protected]